Reports to:               Brand Alchemist

Location:                  Home Based / Kid-A HQ

Scope and purpose of the role

The Brand Executive plays a critical supporting role within Kid-A, ensuring seamless coordination between brands, customers, and internal teams. This role supports the execution of key brand initiatives, from new product launches to sustainability goals, while fostering strong relationships with partners.

Key result areas

• Assist with the preparation and execution of new product ‘go to market’ strategies for all customers, including setup management and gathering necessary content/assets.

• Build and maintain strong relationships with brand partners.

• Collaborate with channel leads to design and manage marketing roadmaps tailored to each customer.

• Act as the primary point of contact for new product presentations and brand introductions.

• Stay ahead of market trends, seeking out new innovations, and sharing competitive intelligence.

• Support the delivery of Kid-A's sustainability goals in collaboration with brand partners.

• Provide support to the B2B channels with requests for quotes and tenders.

Key Responsibilities

• Coordinate the collection of assets, product content, and data to ensure successful product launches across all customer channels.

• Work closely with channel leads to align brand strategies with customer needs, creating actionable marketing plans.

• Represent Kid-A in brand meetings, ensuring the effective communication of our goals, opportunities, and expectations.

• Conduct research to identify emerging trends, innovations, and competitor activities, sharing insights with the broader team.

• Develop and maintain a robust database of brand content to support customer engagement and marketing initiatives.

• Champion sustainability by collaborating with brands to implement environmentally conscious practices in line with Kid-A’s goals.

• To collaborate with our finance team to negotiate and manage brand financial accounts, including forecasting, invoicing for Kid-A and customer rebates, listing fees, and allocated spend.

• Provide support to the B2B channels with requests for quotes and tenders.

• To identify opportunities for improvements across all areas of the business, taking ownership to implement and develop these enhancements.

 Competency Importance Behavioural Indicators

Nobody Does it Better

Medium

Demonstrates attention to detail, delivering high standards in managing product launches and brand initiatives. Uses data to inform decisions effectively.

Be Like Water, My Friend

Medium

Adapts to changing circumstances, maintaining flexibility and positivity. Proactively addresses challenges to deliver results.

Uncomfortably Numb

Medium

Is disruptive & bold to take initiative often involving calculated risks and has the tenacity and resilience to ensure achievement.

I Am Spartacus

Medium

Shows initiative and ownership in building strong brand relationships and managing competing priorities with resilience.

Lets Get to the Biscuits

Medium

Keeps sustainability and ethical practices at the heart of decision-making, aligning with Kid-A's values.

You’ve Got a Friend in Me

Medium

Builds collaborative relationships with internal teams and brand partners, fostering trust and mutual respect.

Additional Role / Technical Competencies

• Information Technology: Proficient in relevant tools and platforms, ensuring efficiency in managing product data and assets.

• Analytical Skills: Capable of analysing trends, market data, and performance metrics to inform strategies.

• Communication Skills: Strong verbal and written communication to represent Kid-A effectively with brand partners and stakeholders.

• Project Management: Ability to manage multiple projects simultaneously, ensuring deadlines are met and deliverables exceed expectations.

• Adaptability: Thrives in a dynamic environment, embracing change and driving continuous improvement.

• Negotiation skills – ability to use negotiating skills to get the best outcome

• Keen eye for Detail - Displays meticulous attention to detail, ensuring accuracy and quality across all deliverables, from presentations to product data management.

• Presentation Skills - Communicates confidently and effectively during new product presentations, brand introductions, and stakeholder meetings.

Key Internal Relationships

• Head of Brands

• Channel Leads

• Sales and Operations Teams

• Finance Team

Key External relationships

• Brand Partners

• 3rd Party Platforms

“WAR        IS     NOT   THE  ANSWER,  FOR           ONLY      LOVE CAN  CONQUER HATE”

Marvin Gaye 1971

We are committed to recruiting people from all walks of life and backgrounds to reflect our customers and our community and to help make our business stronger. To support our people we offer family friendly, inclusive employment policies, flexible working arrangements and an awesome employee support programme.