NEW KIDS ON THE BLOCK, KID-A SECURE VODAFONE ACCESSORIES CONTRACT.

“IT’S NOT ABOUT THE EQUIPMENT YOU HAVE, ITS WHAT YOU DO WITH IT”

Apex Twin, 2014

Kid-A is an award-winning creative solutions agency working exclusively with mobile network operators.

Agile, innovative and inspired by an obsession for music, film and pop culture, Kid-A add value, solve problems, make things happen and help their partners take accessories and consumer electronics brands to customers…amongst other things.

The name was taken from Radiohead's game-changing fourth album where the band decided to flip everything on its head and create something new “Kid A was like getting a big eraser out and starting again” Thom Yorke and this is what the business is built on…Change

The Kid-A executive team is made up of Co-Founders Adam Toms and Andy Silcock and is bolstered by Ollie Smith (Ex Exertis/Kondor/Dixons) as Director of Commercial Operations and finally, seasoned telco executive Phil Roberson (Ex Vodafone/HTC/T Mobile) as Chairman of the Board.

Kid-A is responsible for the entire category including portfolio selection, ranging, lifecycle management, commercials, on an entirely new model, which is aimed at driving performance, enriching margin and optimising the supply chain.

Kid-A have ambitious plans and are currently executing their strategy with Vodafone.

Co-Founder, Adam Toms says:

“We are thrilled to be awarded this contract. The opportunity to work with Vodafone and enrich their offering is extremely exciting and we cant wait to see what we can do together in the coming years”

Any enquiries, please contact us